Overview
The Las Vegas Arts District horror haven needed content as wild as their inventory. We built a cult following among horror collectors with new arrival announcements and franchise-specific fan engagement.
The Challenge
Nightmare Toys is a destination store for horror collectors, but they weren't translating that in-store magic to social media. They needed content that would build a community of horror enthusiasts beyond their physical location.
Our Approach
We created a content strategy centered on new arrivals, franchise-specific content (Friday the 13th, Halloween, etc.), and behind-the-scenes looks at rare finds. We engaged directly with horror fan communities and leveraged trending horror content.
Results
- Built cult following among horror collectors
- New arrival announcements driving store traffic
- Franchise-specific fan engagement
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