
Overview
When people owe the IRS $10K+, they're searching for help. We built Google Ads campaigns putting Direct Tax Relief in front of taxpayers at their most urgent moment.
The Challenge
Direct Tax Relief needed to capture high-intent searches from people owing significant IRS debt. The space is competitive with high CPCs, so efficiency and conversion optimization were critical.
Our Approach
We built Google Ads campaigns targeting high-intent tax relief keywords with tight match types and negative keyword management. Landing pages were optimized for immediate lead capture with clear qualification criteria.
Results
- High-intent keyword domination
- Qualified leads for tax resolution
- Cost-efficient acquisition
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