Overview
GoNanas' vegan, gluten-free baking mixes are a hit—but Amazon visibility is everything. We ran Shopping and social ads driving DTC and marketplace sales.
The Challenge
GoNanas had a great product—vegan, gluten-free banana bread mixes—but needed visibility on Amazon and their DTC site. Competition in the healthy baking mix space required strategic paid media.
Our Approach
We ran a dual-channel strategy with Amazon Advertising for marketplace visibility and Meta ads for DTC conversions. Product-focused creative highlighted the delicious results and health-conscious ingredients.
Results
- Amazon sales growth
- Meta ads driving DTC conversions
- Product-focused creative strategy
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