Overview
Scenthound's dog wellness franchise needed qualified leads from pet entrepreneurs. We built a full-funnel paid strategy driving serious franchise inquiries.
The Challenge
Scenthound needed to attract qualified franchise candidates—pet entrepreneurs with the capital and passion to open dog wellness centers. Lead quality, not just quantity, was the priority.
Our Approach
We built a full-funnel paid media strategy with awareness campaigns showcasing the brand, consideration campaigns explaining the franchise opportunity, and conversion campaigns targeting high-intent prospects with detailed qualification criteria.
Results
- Franchise lead quality improved
- Cost per qualified lead reduced
- Multi-location expansion supported
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