Overview
LGBTQ+ matchmaking is personal. We ran targeted Meta campaigns reaching lesbian, bi, and trans singles looking for meaningful connections—not swipe fatigue.
The Challenge
Little Gay Book offers personal matchmaking and group travel for LGBTQ+ women, but needed to reach their specific audience in a crowded dating market dominated by apps promising quick swipes.
Our Approach
We built highly targeted Meta campaigns reaching lesbian, bi, and trans singles with messaging focused on meaningful connections vs. app fatigue. We also promoted their group vacation offerings as a unique value proposition.
Results
- Targeted reach to LGBTQ+ audience
- Matchmaking consultation sign-ups
- Travel partner vacation bookings
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See how we do Paid Media
