Overview
NuSkool Snacks makes high-fiber, low-sugar protein bars that taste like a cheat day. We ran paid campaigns across Meta and Google to drive DTC sales and grow their ecommerce presence.
The Challenge
NuSkool had a standout product—keto-certified protein bars with 1500+ five-star reviews—but needed to scale beyond organic growth. The competitive snack bar market required sharp targeting and scroll-stopping creative to convert cold audiences.
Our Approach
We built a full-funnel paid strategy across Meta and Google Shopping. Top-of-funnel creative led with Tim Tebow as Chief Mission Officer and product close-ups. Retargeting campaigns hit cart abandoners and past purchasers with flavor-specific ads and limited-time offers.
Results
- Scaled DTC revenue through paid channels
- High-converting Meta ad creative with celebrity endorsement
- Google Shopping campaigns driving incremental sales
- Retargeting strategy reducing cart abandonment
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